Starting Business with No money

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Business is about creating costumers. Every business i.e. large business , medium business or even small business is about creating a costumers and about keeping the costumers. and marketing is about understating the costumers means  understanding their needs.
And while we staring the business with no money. We need to understand completely who our costumers are, what are their wants and desires , why they want our products. Its is the creditably. you don't need money to create cradiblity and integrity. You don't need money to be attentive to your Clint, to be well presented to understand their needs, to give them value , to give them something quickly, tweet on phone calls. You don't need to know that they want a quality of life and you can provide what they want.